Attribution Vertex

Attribution Vertex is ProfitPeak's attribution module. It shows which ads and channels drive profit, not just revenue. It follows every customer touchpoint down to the products in each order, then subtracts product costs, shipping, returns, and ad spend. The result is how much each campaign, ad, and product actually earns you so that you can make the right moves to improve your CPROAS.

An ad can look like a winner in its platform dashboard and still lose you money. Attribution (working out which marketing touchpoints led to a sale) usually stops at revenue. It tells you an ad drove $10,000 in sales, but not whether those sales were profitable.

Consider two ad sets. One has a 4.0x ROAS (return on ad spend, or revenue divided by ad spend) and sells a 30% margin product that gets returned often. The other has a 2.5x ROAS and sells an 80% margin staple that rarely comes back. On a revenue dashboard, the first ad set looks better. In your bank account, the second one wins by a wide margin. Attribution Vertex is built to show you that difference.

You can drill down level by level: platform, then campaign, ad set, and ad, and finally the product groups and individual products those ads sold.

You can switch between models depending on how you want credit shared out. These include first click, last click, and linear, as well as paid-only versions that count paid touchpoints alone.

A standard linear model splits credit equally across every touchpoint. That can water down paid channels when a customer also visits through organic search or types in your URL. ProfitPeak's linear model gives 80% of the credit to paid touchpoints and 20% to organic and direct visits in mixed journeys. You get a realistic read on paid acquisition without ignoring the visits that bring customers back.

Yes. Conversions are also attributed to organic search, organic social, direct, and unclassified traffic, so paid channels never take credit for demand they didn't create.

Some attribution approaches assign an entire order's value to one ad, without looking at what was in the cart. Attribution Vertex tracks each product in the order separately. This gives you visibility into questions like "did my ad sell what I was selling" and "am I putting creatives and ads behind the right products?".

Think of it like splitting a restaurant bill by what each person ordered instead of dividing it evenly. When an order contains products with different margins, Attribution Vertex allocates the revenue and the marketing cost to each product based on its share of the order. A $200 jacket and a $20 pair of socks in the same cart don't get equal credit, and they don't share the ad cost equally either.

A direct sale is a product that was the main subject of the ad. A halo sale is a product the customer added along the way, like the socks in the example above. Separating the two shows you:

You can see how each product performs across Meta, Google, TikTok, and Klaviyo. This helps you stop running the same product lineup everywhere when different audiences respond to different products.

Attributed contribution profit is what's left from attributed sales after subtracting product costs (COGS), shipping, pick and pack, your other variable costs, and the ad spend attributed to that sale.

CPROAS (contribution profit return on ad spend) is how many dollars of profit you earn for every dollar you spend on ads. ROAS tells you how much revenue you're buying. CPROAS tells you how much money you're actually making, which makes it the better number to use when deciding whether to scale a campaign.

Returns are built in. Refunds are subtracted automatically. This exposes "margin killers": products that look great in the ad dashboard but lose money once returns come back.

Top-of-funnel channels will look weaker at first. Platforms like Meta and TikTok usually introduce customers to your brand, while Google brand search tends to capture people who are already looking for you. Judge top-of-funnel spend on the new customers and new customer profit it brings in, not on blended efficiency.

Spend totals won't always match exactly. Platform-reported spend shows what you spent in a calendar period. Attributed metrics tie each cost to the specific customer journey it contributed to. The two can differ, and that's expected.

Filter to new customers to see true acquisition performance. Filtering to new customers only shows your new customer CPA (cost to acquire one new customer) and new customer contribution profit. Sales to people who already buy from you won't inflate your acquisition numbers.