A Head of eCommerce sits right between data, strategy, and execution, so no doubt, your day-to-day is very data-driven. ProfitPeak was designed to make data-driven decision making simple. Our dashboards, along with Sherpa AI will extract insights and help you to take confident action with AI recommendations in real time.
📊 Sales & Profit Performance on The Peak
The Peak will assist you in tracking daily sales, AOV, profit and comparing against targets.
Monitoring gross vs. net sales, to understand the impact of returns, discounts and margins.
Keeping an eye on profitability by channel.
Sherpa AI can help you understand and diagnose why any key metrics are either positive or negative.
👥 Customer & Behaviour Data on the Customer Lifetime Value and Retention Analytics
Analysing repeat purchase rates and retention cohort.
Checking customer acquisition cost (CAC) vs. lifetime value (LTV).
What are the brand, category, collection or products that drive LTV for the lowest CAC.
What are the marketing channels that drive the highest LTV for the lowest CAC
Know if customers bought this product, what are they likely to come back to buy next
Where you have opportunities to increase retention by stopping drop off between orders
📈 Marketing & Traffic Insights on the Attribution Vertex
Reading channel performance reports (Google Ads, Meta, TikTok, email, social, affiliates).
Tracking ROAS/PROAS and monitoring budget pacing.
Spotting trends in source traffic (organic vs. paid, new vs. returning visitors).
Reviewing email/SMS campaign performance (open rates, click-through, revenue contribution).
Diagnosing creative fatigue and which ads are showing signs of diminishing returns.
Finding the channels, campaigns, ads and ad sets really driving new customer acquisiton.
Understanding product demand and balancing this with margins and SOH whether it be from paid, CRM or organic channels.
📦 Trading & Merchandising Data on the Product Intelligence
Looking at sell-through rates by product/collection.
Tracking inventory velocity (what’s moving fast, what’s ageing).
Monitoring markdown performance and margin impacts.
Ensuring availability of hero SKUs that drive the bulk of revenue and profit.
Identifying underperforming products fast so that you can convert into cash sooner with less margin impact.
Clearly understand you new customer acquisition products and which products your returning customers are buying.
Understand size curve demand on a product/collection/category basis.
🧠 Strategic & Leadership Focus from your Sherpa AI Monday Emails
Using data to adjust forecasts and trading plans.
Feeding insights into marketing, product and finance teams.
Identifying new growth opportunities (markets, products, campaigns).
Ensuring reporting is clear, visual, and consistent for leadership.