Product Intelligence shows which products actually make you money, not just which ones sell the most. It puts sales, true profit per product, ad spend, new customer acquisition, and stock levels into a single product-level view, so you can see how each product performs across your marketing and inventory.
Why does product-level profitability matter?
Revenue can be misleading. Your top-selling product might be losing money once you subtract the ads behind it, the discounts it needs to move, and the refunds that come back. A quieter product might be the one that brings in new customers who go on to buy again and again.
Most brands never see this because sales, ad spend, returns, and inventory sit in separate tools. The Product Intelligence Peak (a dashboard in ProfitPeak) puts them side by side. That makes it clear which products to invest in, which to fix, and which to let go.
How does ProfitPeak rank your products?
At the top of the Peak, your whole catalogue is grouped into four tiers based on contribution, meaning how much profit each product adds after variable costs like shipping, discounts, and ad spend.
Class | What it represents |
Class A | Your vital few, driving roughly the top 70% of contribution |
Class B | Solid secondary performers, driving the next 20% |
Class C | The long tail, making up the remaining positive contribution |
Class D | Products that break even or lose money, including dead stock |
This view usually surprises people. A small number of products tend to carry the business, while a larger group quietly ties up cash and warehouse space.
What can you see for each product group?
Below the tiers, the main table breaks each product group down five ways.
Sales and returns. How much it's selling, plus how heavily it's discounted and how often it's refunded.
Profitability. Gross profit, contribution profit, and net profit (after fixed costs too), with margins for each. This shows what's left at every stage, from sale to bottom line.
Ad spend and halo sales. The ad spend directly behind the product, compared with its halo sales. Halo sales happen when an ad for one product leads someone to buy a different one. For example, a shopper clicks an ad for your hero jacket, then adds a beanie to their cart. The beanie didn't need its own ad to sell.
Customer acquisition role. How many buyers are new versus returning. This shows your gateway products (the ones that bring in first-time customers) versus products that mostly sell to people who already know you.
Inventory runway. Current stock, how many days or weeks it will last, and how fast it's selling.
What should you keep in mind when reading the data?
A bestseller can still be a Class D product. Heavy ad spend, steep discounts, or high refund rates can erase a product's margin even when its revenue looks great. Always check contribution profit alongside revenue.
Some low-margin products are worth keeping. A product with modest margins can still earn its place if it consistently brings in profitable first-time customers.
Check why a product is selling. See whether its sales come from its own ad spend or from halo traffic generated by other products. If it's halo traffic, cutting ads to the hero product could hurt this one too.
Stock values use your store's currency. Inventory and product values are shown in your store's native currency.
What can you use Product Intelligence for?
Putting ad budget behind profit: Put spend behind high-contribution Class A products and pull back from products with poor margins or high return rates.
Fixing products that leak margin: Find items with unusually high refunds or discounts, then look at sizing charts, pricing, or product descriptions.
Cleaning up the catalogue: Spot Class D products tying up cash and warehouse space, then clear them, bundle them, or discontinue them.
Finding your best first-order products: Identify gateway products that win new customers cheaply and feature them in prospecting campaigns.
What should you ask Sherpa about your products?
"Which Class D products are losing money after ad spend and discounts?"
"Show me my top gateway products for new customer acquisition."
"Which products get halo sales from other products' ad spend?"
"What's my refund rate by product group this month?"
Short description: See which products actually make you money, not just which ones sell.
Long description: Product Intelligence combines sales, true product profit, ad spend, customer acquisition, and inventory into one view. Learn how ProfitPeak ranks your catalogue into tiers, what to watch for, and how to use it to shift budget, fix margin leaks, and clean up your catalogue.