As the eCommerce Manager you are essentially the owner of the online store’s commercial performance and customer experience. You sit between marketing, operations, product, and customer service — making sure the website converts traffic into profitable sales and supports the brand’s growth.
1. Store Ownership & Trading with ProfitPeak
Ensure you put all ProfitPeak's data to work with the best upselling capabilities on the product detail pages.
Depending on the company's goals switch between revenue boost, gross profit boost or cash flow boost for upselling capabilities.
Monitor and improve conversion rates, average order value (AOV), and cart abandonment rates.
2. Commercial Performance on The Peak
Track daily/weekly trading performance: sales, margin, profitability, and site KPIs.
Balance topline revenue growth with profitability (discount strategy, shipping costs, payment fees).
3. Growth Levers with Product Intelligence & Retention Analytics
Identify growth levers like cross-sells, upsells, bundling, loyalty mechanics, or personalised recommendations.
4. Collaboration Across Teams with ProfitPeak
Work with performance marketers to align paid media campaigns with site readiness (landing pages, inventory availability).
Partner with planners/buyers on stock visibility, ensuring high-performing products are discoverable and supported on-site.
Align with creative/brand teams on storytelling, campaigns, and content that drive engagement and sales.