Turn insights into action with data-backed strategies.
The Action Zone dashboard is designed to help you answer high-impact business questions using real-time data. It acts as a decision hub—surfacing key insights across sales, marketing, and inventory—to drive better outcomes in profitability, cash flow, customer acquisition, and retention.
What You’ll Find in Action Zone
The dashboard is structured around strategic objectives, such as:
Improve Profitability
Improve Cash Flow
Improve Revenue
Improve New Customer Acquisition
Improve Customer Retention
Each card in the dashboard represents a pre-built insight question that your data can answer. When clicked, it opens up a dynamic report with tailored metrics, filters, and visuals.
Example Questions You Can Answer
Strategy Area | Question |
Improve Profitability | What are my highest profit products? |
What are my least profitable campaigns with linear attribution? |
|
Improve Cash Flow | What’s new and not selling? |
What are the last remaining sizes? |
|
Improve Revenue | What are my best-selling products that are out of stock? |
New Customer Acquisition | What creatives acquire the most new customers? |
What products are new customers buying? |
|
Customer Retention | What products are returning customers coming back to buy? |
What creatives convert the most returning customers? |
|
You can filter by strategy type, or use the search bar to find a specific business question or keyword.
And when you click on one of the question, it will show you the products and their respective information as followed
Use Cases
Marketing teams can identify which ad creatives or campaigns are working across first-time vs. returning customers
Merchandisers can spot stock risks and profitability gaps quickly
Growth and eCommerce leaders can align decisions with goals like increasing customer LTV or reducing inventory drag