Know exactly which products drive profit, not just sales.
The Product Intelligence page reveals how each product contributes to your business’s success across performance, profit, and inventory. Move beyond just knowing what sells — learn what actually builds your bottom line. You have options to exclude gifts card and/or include inactivate products.
How to Use This Page
Identify high-margin products to feature in marketing campaigns
Forecast restock needs and prevent inventory gaps for top performers
Spot products to bundle, discount, or phase out
Align marketing with products that generate strong contribution profit
Export filtered lists to support merchandising and campaign planning
Unit Sold by Attribution
The pie chart at the top left gives you insight into which channels are driving sales. You can toggle between four attribution models:
Linear – Equal credit to every channel a customer interacted with
Linear Paid – Equal credit, but only across paid channels
First Click – Full credit to the first touchpoint
Last Click – Full credit to the final touchpoint before conversion
This helps you understand not just what sold, but why it sold — and where your most effective marketing channels are.
Best Performing Products
When you click on a product from the Best Performing Products table, you’ll be taken to the Product Detail View. This page gives you full visibility into how that specific item is performing across channels, costs, margins, and order-level breakdowns.
We also include a section that show what other products commonly purchased alongside the selected item. Use this insight to:
Build product bundles
Cross-sell in campaigns
Optimise recommendation engines
How to Use This Panel
Identify high-performing products worth restocking or promoting
Compare cost vs. margin on a per-product basis
Detect high-margin bundles based on basket behaviour
Track order-level profitability for more accurate forecasting
Review demand across marketing channels and campaigns
Class Category Breakdown
Products are grouped into four classes to guide stock and promotion strategies:
Class | Description |
Winners A Class | High profit and consistent sales (70% of sale velocity). Prioritise in restocking, ads, and bundles. |
Contenders B Class | Reasonable profit and good sales (20% of sale velocity). Test with additional marketing to improve results. |
Underperforming C Class | Lower ROI (10% of sale velocity). Consider repositioning, re-pricing or bundling. |
Dead D Class | Negative profit or deadstock. Review or discontinue. |
You can segment these classes based on Gross Profit, Net Profit, or Net Sales.
SKU-Level Profitability Table
This detailed table shows performance metrics for each product, including:
SKU, Product Name, Brand
Price and Total Sold
Net Sales, Gross Profit, Contribution Profit
Net Profit and Performance Class (A–D)
Stock on hand
Filters:
Here you are able to filter your profuts by brands and tags to gain further insights.
Columns:
Here you are able to adjust the columns to view greater insights including:
Product margins
New customer purchase rate
Return customer purchase rate
Percentage sold on discounts
Advertising spend
How to use this panel:
Identify high-performing SKUs (Class A) to prioritise reordering
Spot underperforming products (Class D) with low margins or high reutrns
Evaluate which brands or tags are consistently delivering profit vs eating up ad spend
Compare product margins by size, category or brand to optimise further assortments
Understand which SKUs convert new vs. returning customers - critical for new customer acquistion and retention strategies
Assess discount dependency and know when you're eroding margin to drive volume
View ad spend by SKU and correlate it with net and contribution profit - not just ROAS
Double down on products with strong paid performance and high profitability
Flag SKUs where you're spending inefficiently
Use stock-on-hand data alongside profit metrics to inform promotions, markdowns or urgent liquidations
Shift spend and buying power towards products with the best profit velocity