Why is ad spend on an order level sometimes incomplete?

What happens

You might notice cases where a sale clearly came from a TikTok (or Meta, Google, etc.) ad, but the ad spend shows as $0 on the order level on order intelligence.

Why this happens

Ad platforms don’t always send complete spend data immediately.

• TikTok, Meta, Google, and others often delay sending the final ad spend.

• Sometimes this delay is just a few hours, but it can take up to several days.

• This isn’t something we control — it’s simply how the platforms report data.

How we fix it

The issue resolves automatically in the background.

• We re-sync the last 30 days of ad data every day.

• We also re-check all orders from the past 24 months daily.

• When TikTok (or another platform) eventually sends the missing spend, our system automatically catches it and updates your reporting.

✅ No action is required on your end — once the platform sends the corrected spend, everything syncs up and displays accurately.