What are the Most Common Dynamic Product Tagging Campaign Structures?

💡Dynamic Product Tagging Campaign Ideas:

A Class GP Campaigns
High spend for high-margin, high-sales-velocity products.
B Class GP Campaigns
Medium spend for lower-margin products with strong sales.
C & D Class Campaigns
Tight spend for low-margin or underperforming products.
Zombie Campaigns
Focused on D Class products with very low traffic (clicks) and/or sales volume.
% Tier Campaigns (Gross / Contribution / Net Profit)
Used when brands have large margin variances between categories or large inventory bases.
Clearance Campaigns
Always-on, tight-spending campaigns for low-margin products that need clearing.
Fringe Size Campaigns
Targeting products with low size curve/variant availability, aiming to clear remaining stock efficiently.
Minimum PROAS Campaigns
Campaigns optimised for Gross Profit on Ad Spend, ensuring profitability thresholds are met.

When setting tagging rules, exclude products that are unlikely to perform well in ads or that brands prefer to clear through other channels:

Low Size Curve / Variant Availability
Products automatically untag themselves when stock is too limited, then shift into clearance/fringe-size groups.
High Return Rate
Exclude items with consistently poor customer retention.
Minimum Sold Quantity Thresholds
Prevents high movers from falling into lower brackets (and vice versa).
Last Remaining Variants
Avoid advertising when only one or two variants remain in stock.
Minimum Quantity Rules
Some brands prefer not to advertise last units, instead discounting and clearing via EDMs (email campaigns).

->Read more about Dynamic Product Tagging here