Product Intelligence

Know exactly which products drive profit, not just sales.

The Product Intelligence page reveals how each product contributes to your business’s success across performance, profit, and inventory. Move beyond just knowing what sells — learn what actually builds your bottom line. You have options to exclude gifts card and/or include inactivate products.

How to Use This Page

• Identify high-margin products to feature in marketing campaigns
• Forecast restock needs and prevent inventory gaps for top performers
• Spot products to bundle, discount, or phase out
• Align marketing with products that generate strong contribution profit
• Export filtered lists to support merchandising and campaign planning

Unit Sold by Attribution

The pie chart at the top left gives you insight into which channels are driving sales. You can toggle between four attribution models:

• Linear – Equal credit to every channel a customer interacted with
• Linear Paid – Equal credit, but only across paid channels
• First Click – Full credit to the first touchpoint
• Last Click – Full credit to the final touchpoint before conversion

This helps you understand not just what sold, but why it sold — and where your most effective marketing channels are.

Best Performing Products

When you click on a product from the Best Performing Products table, you’ll be taken to the Product Detail View. This page gives you full visibility into how that specific item is performing across channels, costs, margins, and order-level breakdowns.

We also include a section that show what other products commonly purchased alongside the selected item. Use this insight to:

• Build product bundles
• Cross-sell in campaigns
• Optimise recommendation engines

How to Use This Panel

• Identify high-performing products worth restocking or promoting
• Compare cost vs. margin on a per-product basis
• Detect high-margin bundles based on basket behaviour
• Track order-level profitability for more accurate forecasting
• Review demand across marketing channels and campaigns 

Class Category Breakdown

Products are grouped into four classes to guide stock and promotion strategies:

You can segment these classes based on Gross Profit, Net Profit, or Net Sales.

SKU-Level Profitability Table

This detailed table shows performance metrics for each product, including:

• SKU, Product Name, Brand
• Price and Total Sold
• Net Sales, Gross Profit, Contribution Profit
• Net Profit and Performance Class (A–D)
• Stock on hand

Filters:

Here you are able to filter your profuts by brands and tags to gain further insights.

Columns:

Here you are able to adjust the columns to view greater insights including:

• Product margins
• New customer purchase rate
• Return customer purchase rate
• Percentage sold on discounts
• Advertising spend

How to use this panel:

• Identify high-performing SKUs (Class A) to prioritise reordering
• Spot underperforming products (Class D) with low margins or high reutrns
• Evaluate which brands or tags are consistently delivering profit vs eating up ad spend
• Compare product margins by size, category or brand to optimise further assortments
• Understand which SKUs convert new vs. returning customers - critical for new customer acquistion and retention strategies
• Assess discount dependency and know when you're eroding margin to drive volume 

• View ad spend by SKU and correlate it with net and contribution profit - not just ROAS

• Double down on products with strong paid performance and high profitability
• Flag SKUs where you're spending inefficiently 
• Use stock-on-hand data alongside profit metrics to inform promotions, markdowns or urgent liquidations
• Shift spend and buying power towards products with the best profit velocity