Most Popular SherpaAI Prompts by Role

🔹 Head of eCommerce

1. “Show me where our conversion rate is dropping in the funnel over the last 30 days.”
   → To diagnose friction points on-site and unlock revenue.

2. “Which products or categories contributed the most profit last week vs the same week last year?”
   → To understand commercial trading health.

3. “What was our contribution margin % by day last week?”
   → To keep daily trading profitable.

4. “What SKUs drove the highest incremental revenue during the last promotion?”
   → To inform future promotion design.

5. “Which payment/shipping methods are linked to the highest abandonment?”
   → To reduce checkout drop-off.

🔹 Head of Digital

1. “What is our blended CAC vs contribution margin across all channels this month?”
   → To balance growth spend with profit.

2. “Which digital channel is driving the most new customers with the highest 60-day LTV?”
   → To guide channel allocation.

3. “Show me which campaigns are profitable after factoring in discounts + CAC.”
   → To prevent over-discounted unprofitable growth.

4. “What was our MER (marketing efficiency ratio) trend by week this quarter?”
   → To track macro efficiency of spend.

5. “Which creatives are driving the best payback period on ad spend?”
   → To scale what works faster.

🔹 eCommerce Manager

1. “What products have high traffic but low conversion on-site this week?”
   → To fix underperforming PDPs or pricing.

2. “Show me which bundles or upsells are adding the most incremental AOV in the last 14 days.”
   → To optimise for higher basket size.

3. “Which landing pages have the highest bounce rates and lowest conversion?”
   → To prioritise CRO fixes.

4. “What is the sell-through rate of products merchandised on the homepage vs not?”
   → To measure homepage impact.

5. “Which products are being abandoned in cart most often?”
   → To inform recovery flows or repositioning.

🔹 Product Buyer / Planner

1. “Which products are at risk of selling out in the next 21 days based on sales velocity?”
   → To manage replenishment.

2. “What are our top products driving high return rates or margin erosion?”
   → To improve buy and quality control.

3. “Which SKUs are stuck as dead stock over 90 days old?”
   → To plan markdowns or bundles.

4. “What are the top products that ads are driving traffic to but inventory is constrained?”
   → To flag wasted spend and prevent oversell.

5. “Which categories are trending upwards in sales vs last quarter?”
   → To adjust open-to-buy plans.

🔹 CRM Specialist

1. “Which customer cohorts have the highest repeat purchase rate in the last 90 days?”
   → To design targeted retention.

2. “What automated flow generated the most profit last month relative to send volume?”
   → To optimise lifecycle flows.

3. “Which segments are most discount-sensitive vs full-price buyers?”
   → To personalise offers and protect margin.

4. “What % of our sales last month came from email/SMS vs paid channels?”
   → To measure CRM’s contribution to revenue.

5. “Which products are most commonly purchased on second order?”
   → To design win-back and replenishment campaigns.