Meta Conversion API Enrichment

1 min. readlast update: 07.29.2025

Meta CAPI Enrichment uses enriched first-party data collected by ProfitPeak’s pixel to power smarter targeting and optimisation on your Meta ads account, helping you improve ROI.

ProfitPeak captures previously missed touchpoints and enhances your first-party data to send stronger, cleaner signals, boosting Event Match Quality and overall ad efficiency. Better data leads to better targeting.

These enriched customer signals are sent to Meta Conversion API enabling them to identify your most valuable audiences and make your advertising budget go further.

 

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