Meta Campaign Summit

All your Meta ad performance in one powerful view.

The Meta Campaign Summit dashboard consolidates the performance of all your Meta advertising campaigns—across campaigns, ad sets, and ads—into a single, flexible interface. It allows marketing teams to track performance, optimise spend, and uncover what’s driving profitable growth.

1. Key Sections: Campaigns / Ad Sets / Ads Tabs

At the top, you can toggle between viewing performance at different levels:

• Campaigns – View overarching performance across each full campaign.
• Ad Sets – Break down how each audience or targeting strategy is contributing.
• Ads – Evaluate individual creative and copy performance.

2. Attribution Model Selector

You can choose how conversions are attributed:

• First Click – Credit goes to the first touchpoint
• Last Click – Credit goes to the last touchpoint
• Linear Weighted – Credit split across all touches based on engagement weight
• Linear Paid – Equal split across paid touchpoints only

Switching attribution models updates how ROAS, conversions, and profit are calculated across the board.

3. Campaign Filters

You can filter data by:

• Active / Inactive / All campaign status

  This helps you isolate current initiatives or revisit past performance.

You can also search by campaign name using the search bar.

4. Core Metrics Tracked

Each row in the table shows campaign-level performance with the following key metrics:

You can reorder columns to customise the layout based on what’s important to your team.