How a eCommerce Manager uses ProfitPeak

2 min. readlast update: 08.30.2025

As the eCommerce Manager you are essentially the owner of the online store’s commercial performance and customer experience. You sit between marketing, operations, product, and customer service — making sure the website converts traffic into profitable sales and supports the brand’s growth.


1. Store Ownership & Trading with ProfitPeak

  • Ensure you put all ProfitPeak's data to work with the best upselling capabilities on the product detail pages.

  • Depending on the company's goals switch between revenue boost, gross profit boost or cash flow boost for upselling capabilities. 
  • Monitor and improve conversion rates, average order value (AOV), and cart abandonment rates.

2. Commercial Performance on The Peak

  • Track daily/weekly trading performance: sales, margin, profitability, and site KPIs.

  • Balance topline revenue growth with profitability (discount strategy, shipping costs, payment fees).

3. Growth Levers with Product Intelligence & Retention Analytics 

  • Identify growth levers like cross-sells, upsells, bundling, loyalty mechanics, or personalised recommendations.

4. Collaboration Across Teams with ProfitPeak

  • Work with performance marketers to align paid media campaigns with site readiness (landing pages, inventory availability).

  • Partner with planners/buyers on stock visibility, ensuring high-performing products are discoverable and supported on-site.

  • Align with creative/brand teams on storytelling, campaigns, and content that drive engagement and sales.

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