As the eCommerce Manager you are essentially the owner of the online store’s commercial performance and customer experience. You sit between marketing, operations, product, and customer service — making sure the website converts traffic into profitable sales and supports the brand’s growth.
1. Store Ownership & Trading with ProfitPeak
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Ensure you put all ProfitPeak's data to work with the best upselling capabilities on the product detail pages.
- Depending on the company's goals switch between revenue boost, gross profit boost or cash flow boost for upselling capabilities.
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Monitor and improve conversion rates, average order value (AOV), and cart abandonment rates.
2. Commercial Performance on The Peak
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Track daily/weekly trading performance: sales, margin, profitability, and site KPIs.
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Balance topline revenue growth with profitability (discount strategy, shipping costs, payment fees).
3. Growth Levers with Product Intelligence & Retention Analytics
- Identify growth levers like cross-sells, upsells, bundling, loyalty mechanics, or personalised recommendations.
4. Collaboration Across Teams with ProfitPeak
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Work with performance marketers to align paid media campaigns with site readiness (landing pages, inventory availability).
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Partner with planners/buyers on stock visibility, ensuring high-performing products are discoverable and supported on-site.
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Align with creative/brand teams on storytelling, campaigns, and content that drive engagement and sales.