Feed Tool

Your ads are only as good as the data feeding them. Wrong price, no stock signal, a description that doesn't match your homepage, and Google, Meta, Pinterest, or TikTok will bury the listing or reject it outright. Feed Management handles that end to end, straight out of your Shopify catalog, so you're not exporting anything, running a separate tool, or hand-editing a spreadsheet every time a price changes.

Case study:

It's all in one place

You're not jumping into a separate feed platform to add a metafield or fix a mapping. It sits right next to the rest of your store data in ProfitPeak, so a change is a couple of clicks, not an export and a re-upload.

You control the AI-facing fields, not a black box

Google's conversational attributes, the fields that feed its AI Mode, aren't hidden behind an automatic process you can't see. Sherpa fills them in by default, but you can see exactly what it's written, tweak it, or turn any of it off field by field.

You decide what's actually live

Pausing a channel keeps the last published version serving while you sort something out. Resync happens when you say so, or automatically through the day, rather than on a timer you can't see into.

Consolidating this into ProfitPeak means retiring a separate feed tool, and it means anyone on your team can pick up a channel without learning a whole new platform. If the person who set it up moves on, whoever's next isn't stuck reverse-engineering someone else's mapping logic in a tool nobody else has access to.

It also matters because search doesn't work the way it used to. Fewer shoppers are typing a keyword and skimming ten blue links, more are asking a question and expecting a direct answer right there on the results page. That shift changes where you actually show up when someone searches:

Three surfaces on the same search results page, and Feed Management is doing the work on two of them without you lifting a finger past the initial setup.

Feed Management builds that feed from your Shopify catalog and gives you a URL for Google Merchant Center, Meta Commerce Manager, Pinterest Catalogs, or TikTok Catalog Manager. Paste it in once, and the destination keeps pulling updated product data on its own from then on.

You'll need a Shopify store connected to ProfitPeak, Feed Management turned on for that store, and access to whichever destination account you're connecting to (Google Merchant Center, Meta Commerce Manager, Pinterest Business Hub, or TikTok Catalog Manager).

If you don't see Feed Management in your organization, reach out to your ProfitPeak contact and ask them to turn it on.

Open ProfitPeak, select the store you want to work on, then go to Automation → Feed Management.

Click Add channel, then choose the country the feed is for and which channel you're setting up, Google Merchant Center, Meta Commerce, Pinterest, or TikTok. ProfitPeak will suggest a display name like Google Merchant Center - Products (AU), which you can edit now or rename later. Click Add channel to create it.

ProfitPeak starts generating the feed right away, and you're not starting from scratch: required fields, availability, price, and the common optional fields already come with sensible defaults filled in.

If you sell in more than one country, create a separate channel for each country and destination combination, so if you're on Google in both Australia and the US, that's two channels.

Each row's Actions menu gives you a few ways to manage that channel:

If you just want to stop updates without losing the URL, pause the channel rather than deleting it.

Mapping is where you tell ProfitPeak how to fill in each field a destination needs, things like title, price, image, and availability.

You can get there through Actions → Edit channel, or by opening a channel and staying on the Mapping tab.

Across the top of the editor you'll see four steps: Mapping, Filter, Feed Export, and Setup. You can move between them freely, just remember to save Mapping or Filter before you leave if the Save changes button is active.

Fields are grouped into:

Each field can be filled a few different ways. You can map it straight from a Shopify source field like SKU or price, pick from a fixed list of allowed values, combine a few fields and bits of text together, hand it off to Sherpa AI, or just leave it empty so nothing gets sent.

You can also add conditional logic to a field with Add condition, so it sends a different value depending on the product.

Nearly anything on the product can be mapped from, variant name, SKU, barcode, brand, pricing and cost, weight, stock levels, images, group-level fields like parent product name and SEO details, and your own Shopify metafields.

A new channel comes pre-filled with reasonable defaults you're free to change: title as product name plus variant name, a stable ID built from country, product, and variant, description from the variant description, your Shopify link and image, brand, GTIN where you have a barcode, price and sale price with currency, availability based on stock, item group so color and size variants stay together, and condition set to "new." On Google feeds, Sherpa also fills in color, size, gender, age group, product category, and the conversational attributes by default.

One thing worth flagging: once a destination has imported your catalog, don't change how the ID field is mapped. That'll cause products to duplicate or drop instead of updating cleanly.

Click Save changes when you're happy, or Reset to undo anything unsaved. Keep in mind saving doesn't push changes live, you'll need to Resync on the Feed Export tab for that.

Google-only feeds get a few extra fields powered by Sherpa AI: common shopper questions and answers phrased the way people actually ask them, related products shoppers often buy alongside this one, a shared title for a family of variants, and a linked PDF like a user guide if you have one. These help Google's AI-powered search match your products to natural-language queries. They're entirely optional, you can leave Sherpa running or set any of them to empty. Google has its own article on conversational attributes if you want more detail.

On the Filter tab you decide which products actually make it into the feed. You can send everything, exclude products that match certain conditions, or include only products that match certain conditions.

You can filter on brand, category, the parent product name, tags, variant name, or your own metafields, using operators like equals, has, or has/doesn't have depending on the field type. You can stack more than one condition together, and add extra AND/OR groups for more complex logic. This is handy for things like excluding anything tagged "draft" or "internal," limiting the feed to a single brand, only sending products in a specific campaign collection, or dropping out-of-season items by tag.

As with Mapping, save your changes here.

Head to Feed Export. If you've only just created the channel, you might see "Preparing your feed," just leave the page open and it'll update once the first file is ready.

Once it's ready, you've got two options:

After you edit Mapping or Filter, you'll see a "Last edit at..." note, meaning your changes are saved but not yet live. Click Resync Feed to publish them, it usually takes a few minutes. If Resync is greyed out, it just means your live feed already matches your latest saved changes. ProfitPeak also refreshes feeds on its own throughout the day, so you don't have to click Resync after every tiny edit, only when you want a change to show up before the next scheduled refresh.

You can get here from Setup, or by clicking "How to connect to [channel]" on the Feed Export tab. The in-app version has screenshots for each destination to match.

Once Google's fetched the file, check the diagnostics tab there. Missing fields or mismatched prices and availability almost always come down to mapping, not the file itself.

You don't need to fill these in from scratch, defaults already cover most of them. This is more of a reference for when a destination rejects your feed and you need to know what it's actually looking for.

Beyond the required list, there's a set of optional fields worth mapping if you want better matching and more control over how ads are organized: sale price, an item group ID to keep variants together, GTIN or MPN, your own product type, Google's product category, attributes like color, size, gender, and age group, and up to five extra image links. Custom labels (custom_label_0 through custom_label_4) don't show to shoppers but are handy for grouping products in campaigns. Google also has its conversational attributes, and condition, which is required on Pinterest and TikTok but optional on Google. Meta has one of its own too, fb_product_category.

Once your channels are live, keep an eye on how they're actually performing in the destinations themselves, product counts, diagnostics, and disapprovals will tell you faster than anything in ProfitPeak whether a mapping needs a second look.

If you're using the conversational attributes, it's worth revisiting them every so often as your catalog changes. New products won't automatically get the same manual tweaks you made to older ones.