What happens
You might notice cases where a sale clearly came from a TikTok (or Meta, Google, etc.) ad, but the ad spend shows as $0 on the order level on order intelligence.
Why this happens
Ad platforms don’t always send complete spend data immediately.
TikTok, Meta, Google, and others often delay sending the final ad spend.
Sometimes this delay is just a few hours, but it can take up to several days.
This isn’t something we control — it’s simply how the platforms report data.
How we fix it
The issue resolves automatically in the background.
We re-sync the last 30 days of ad data every day.
We also re-check all orders from the past 24 months daily.
When TikTok (or another platform) eventually sends the missing spend, our system automatically catches it and updates your reporting.
✅ No action is required on your end — once the platform sends the corrected spend, everything syncs up and displays accurately.