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Want to know how and when the customer convert. We have it all track down to the granular.
The Customer Journey Page helps you visualise how your customers move through key conversion steps and reveals important financial stats tied to those actions.
This page gives you a real-time pulse on how your customers are engaging, converting, and returning—so you can fine-tune your marketing and growth strategies.
Use Cases
- Identify your most profitable customer acquisition channels.
- Spot high-converting paths that may be under-invested in.
- Double down on journeys that drive high return order rates.
- Optimise channel mix based on real margin impact, not just conversions.
Conversion Path Overview
On the left side, you'll find a visual map of common customer journeys:
- Each row represents a different path to purchase (e.g., Google Ads → Purchased, Organic → Purchased).
- Each path shows how many customers followed it, how frequently it converts, and how many return orders it generates.
Performance Metrics
To the right, you'll find detailed financial performance by journey, including:
- Revenue – Total revenue generated from that path.
- Conversions – Number of customers who made a purchase through that journey.
- Order % – Share of total orders attributed to that journey.
- Return Orders – Repeat purchases made after the first order.
Pro Tips
- Use this page weekly to prioritise your marketing budget based on contribution margin, not just revenue.
- Filter by time range to analyse campaign performance over short bursts (e.g. Black Friday, product launches).
- Look for journeys with high return order counts—these often reveal your most loyal customer segments.